.Job summary**Entity**:Customers & Products**Job Family Group**:Marketing GroupReporting to the Mexico Marketing Manager and working closely with the Global Marketing team, the Brand & Activation Manager will play a key role in delivering the industrial and Commercial Vehicle Oil growth strategy in Mexico. Will leverage and put together the best marketing programs for the Industrial, **Commercial Trucks' Oil (CTO) **and** Commercial Vehicle Oil (CVO) **space.**Key Dimensions**:- Lead the CTO and CVO fleet growth agenda defining and deploying strategy and standardized offers to deliver the Industrial & CVO growth agenda- Support the Mexico Marketing manager by delivering and tracking Industrial, CVO fleet, CVO and CTO portfolio, sales and gross margin growth with objectives and Key Performance Indicators- Build and adapt innovative offers in collaboration with the global CVO Service and Maintenance & brand teams as well as the Industrial US team- Drive market share growth and brand performance by co-developing insight based marketing plans with distributors- Handle a marketing budget to co-invest with distributors- Translate global and regional brand initiatives into local plans.**Key Accountabilities**:- Leads the CTO, CVO and Industrial strategy implementation for the Mexico network to deliver strategic Key Performance Indicators and both network and volume growth- Acts as single point of contact between the Global Brand Managers, CVO brand and Industrial teams and Mexico for the design and execution of the best offers and marketing programs- Works proactively and persuasively with Mexico Marketing peers and distributors to strengthen marketing capabilities and efficiency in the leads space. Fosters teamwork and champions best practices.- Analyses market, competitor, and consumer trends to advise the definition of highly relevant marketing offers and programs- Supports distributors with product brand strategy implementation, optimization of current and desired product portfolio, promotional design and return on investment optimization, channel development, market research and competitive intelligence programs.- Leads and supervises the local implementation of the agreed marketing plan and monitors execution at a country level.- Works with Sales Manager(s) and Distributors Business Managers to define and implement strategies to support volume and GM growth, track distributor/customer performance and to ensure the right product portfolio and pricing strategy are implemented- Ensures outstanding delivery of product launches and marketing communications campaigns. Including digital initiatives to customers and end consumers, measured against strategic brand objectives.- Ensures accurate price implementation by product, validated by value chain analysis- Manages and controls variable trade marketing budget