Company Overview:
DiDi Global Inc. is the world's leading mobility technology platform.
It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities.
It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.
DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview:
We are looking for a person...
- With relevant experience developing and leading brand management.
- Strong creative, analytical and strategic skills
- Experience in brand building in B2C products
- Understands and analyzes issues; suggests creative solutions
- Understands the "why" and applies critical thinking and strategic reasoning
- Experience in Brand and business KPIs
- Experience leading and executing 360 marketng campaigns
- This person will be working with differnet stakeholders (Ops, Product, PR, Marketing teams from other BIZ)
Role Responsibilities:
**In this role, you'll be...**
- Lead brand and launch strategy for a new DiDi Credit Product based on analytical and strategic thinking, including creation of goals, approach, strategic brand definition, plan and product marketing.
- Bring big ideas to the table, and best in class ideas and plans, obtaining buy-in and effectively and efficiently implementing ideas at scale through strategic marketing programs and initiatives.
Define brand territories to expand audiences and position strategically the products/services.
- Responsible for shaping, influencing, and structuring the brand identity and positioning; driving and lead brand management, architecture, content, and communications; anticipating and solving for branding needs at all levels.
- Develop and define the Brand Vision and Architecture based on market, user research and user´s relevant and strategic insights.
- Use internal and external data to find relevant insights that transform into effective Brand insights, campaigns and content.
- Drive research, recommendations, and discussions to evolve our product brand developing opportunities.
- Translate high-level strategy and positioning into concrete deliverables (campaigns, messaging frameworks, dashaboards)
- Develop brand position, content and communications as needed - capture hearts and minds of audiences through a mix of data-driven insight and compelling storytelling.
- Develop campaign branding activities; provide input into key messaging and creative briefs.
- Lead implementation and brand management efforts around the rollout of a new brand.
- Develop enablement materials (Toolkits, trainings, guidelines) to scale new developments/learnings and help drive brand consistency.
- Remain fully informed on market trends and marketing brand campaigns.
Role Qualifications:
- Be a data driven person who takes smart decision based on data analysis and connecting the dots.
- Fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment.
- Be an owner, hands-on and resilient.
- Be able to work under constant deadline pressure and manage multiple projects.
- CREATIVE
- High english skills
EEO Statement:
**You'll love working at DiDi because**
- We create customer value - We strive to always create valuable experiences for our users in everything we do.
Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven - We are strong believers in making informed decisions, that's why we are data-driven.
We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration - Success is a team sport.
When we work to help our partners and colleagues win, we win, too.
While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity - Integrity is at the very core of our business.
We are people who always want to do the right thing.
Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better.
That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths.
Our differences are what makes us distinct.
We respect each other and believe in equal opportunities for all.
**We are committed to b