.General Mills has been bringing food the world loves to Latin America & Mexico for more than 24 years. We're rooted in tradition, yet we're driven to change the future of our industry. To break away from the pack, we welcome all backgrounds, ideas and perspectives to our table. And we remain passionate about continual learning, setting higher goals and empowering advancement. If you share our endless passion for pursuing new ideas and making them real, help us accelerate our success and discover what's next.Brand ManagerRole OverviewBy joining our team, you'll have the opportunity to leverage and stretch your strategic and commercial knowledge areas, building and leading commercial activation plans that create demand for our products and support key brands for growth.In this role you will be responsible for the strategic development, planning and activation of the Annual Brand Plan, ensuring this plan delivers revenue and profit targets. As part of the Global Emerging Markets, you will help lead the overall brand strategy across the 5P's, providing appropriate leadership to the wider business, influencing, and working cross-functionally to deliver growth initiatives.We are looking for someone who is tenacious and demonstrates a personal accountability for achieving brand business results. This individual understands insights and can translate that to effective brand plans, is able to energize and develop people and is a true brand champion. And ideally you should LOVE the product as much as us …who doesn't?!Key ResponsibilitiesThis position has two key responsibilities: Brand Management & Market ActivationBrand Management:Develop powerful strategies and tactics that drive brand performance, lead execution to deliver top and bottom-line targets defined in the annual plan.Brand Positioning: Define and refine the brand's value proposition, ensuring it resonates with the target audience.Foster strong working relationships with key brand stakeholders, to ensure a strategic NPD aligned to GEMs brand vision and strategies, then plan and lead impactful implementation of the NPD and renovation pipeline.Partner cross functionally to define & execute growth strategies for the brand across channels.Develop, drive, and execute strategic and competitive marketing plans and trade channel strategies (annual trade plans and promotional calendar) for México.Line management of the portfolio, ensuring plans translate across channels, platforms and NPD's with strong power period execution.Conduct in-depth market research to understand consumer needs, competitive landscape, and market trends. Gather and evaluate market intelligence, shopper trends and trade information to assist management in making better decisions and strategies for business growth.Analyze competitors' products and services, strengths, and weaknesses. Provide recommendations and solutions to improve the company's sales and marketing approaches
