Brand Manager

**JOB SUMMARY****Monday-Thursday 8am-4:30pm, Friday 8am-3:30pm**The Brand Manager will effectively adapt and carry out the International Marketing strategy for the Mexican market, making sure it fits with local consumer preferences and cultural trends.**ESSENTIAL DUTIES AND RESPONSIBILITIES**- **Localized Communication**: Develop and adapt marketing messaging and branding strategies specifically for the Mexican and South American audiences to enhance engagement and brand loyalty.- **Website Management**: Regularly update and optimize the local website to ensure it reflects current promotions, initiatives, and the brand's core values.- **Cross-Department Coordination**: Collaborate with technical teams to ensure website functionality and seamless integration of marketing content.- **Support in Virtual Store Design**: Assist in the design and layout of the virtual store to enhance user experience and drive sales.- **Generate Media Effectiveness Metrics**: Develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.**QUALIFICATIONS**- Minimum of 2 years of experience in B2B Marketing.- Proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success.- Proficiency in design tools and software for creating compelling visual content.**KNOWLEDGE & SKILLS REQUIRED**- Strong adaptability and initiative- Excellent communication skills- Team-oriented with a collaborative mindset- Adherence to rules and guidelines- Customer-focused approach- High level of commitment and responsibility**Travel Requirements**:Willingness to travel nationally and internationally as needed.