Brand Manager

**JOB SUMMARY**

**Monday-Thursday 8am-4:30pm, Friday 8am-3:30pm**

The Brand Manager will effectively adapt and carry out the International Marketing strategy for the Mexican market, making sure it fits with local consumer preferences and cultural trends.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
- **Localized Communication**: Develop and adapt marketing messaging and branding strategies specifically for the Mexican and South American audiences to enhance engagement and brand loyalty.
- **Website Management**: Regularly update and optimize the local website to ensure it reflects current promotions, initiatives, and the brand's core values.
- **Cross-Department Coordination**: Collaborate with technical teams to ensure website functionality and seamless integration of marketing content.
- **Support in Virtual Store Design**: Assist in the design and layout of the virtual store to enhance user experience and drive sales.
- **Generate Media Effectiveness Metrics**: Develop and analyze metrics to evaluate the performance of media campaigns and inform future strategies.
**QUALIFICATIONS**
- Minimum of 2 years of experience in B2B Marketing.
- Proven track record in managing websites and social media platforms, with a strong understanding of analytics and metrics to measure campaign success.
- Proficiency in design tools and software for creating compelling visual content.
**KNOWLEDGE & SKILLS REQUIRED**
- Strong adaptability and initiative
- Excellent communication skills
- Team-oriented with a collaborative mindset
- Adherence to rules and guidelines
- Customer-focused approach
- High level of commitment and responsibility

**Travel Requirements**:
Willingness to travel nationally and internationally as needed.