About the jobBrand ManagerMain objective: To create the world's best play experiences for consumers and their families in a sustainable and profitable way.The brand manager is responsible for implementing marketing activities that increase brand value, awareness, market share, and profitability by analyzing data, conducting research, and developing omnichannel go-to-market approaches with portfolio, channel, pricing, and promotion strategies aligned with the Regional Marketing team.The brand manager is responsible for ensuring that the product lines that fall under their domain resonate with consumer/shoppers to reach the company's objectives in terms of sell out and operating profit.Major Responsibilities25% - Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales, and profit aligned with global vision and Regional leadership.30% - Data analysis and planning for accurate decision making according to market needs.30% - Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization (Mainly but not exclusive with MKT Regional Team, Sales, Finance, and demand planning).15% - Leadership of cross-functional teams.Must have:Excellent understanding of the full marketing mixStrong analytical skills partnered with a creative mindData-driven thinking and an affinity for numbersOutstanding communication skillsUp to date with latest trends and marketing best practicesAbility to work well with a wide range of people from different parts of the businessTeam leader, able to inspire othersAbility to manage different projects at the same timeEnergetic and passionate about their product specialtyAbility to work well under pressureKnowledge of the retail environment and its mechanicsProfessional judgment and discretionProven problem-solving and decision-making abilitiesView Full Job Description#J-18808-Ljbffr