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Brand Mgmt & Marketing Management 1Business Unit: CPN
Job Function: Brand Management and Marketing
Work Location: The Offices At Central World
Job PurposesParticipate in development and establishment of plans for management of brands, products, and services, as well as marketing strategies to ensure competitive products and brands, apply marketing initiatives and activities with target market, and drive gross sales achievement
Key Roles and ResponsibilitiesParticipate in developing and setting up plans, strategies, and directions to manage all aspects of brands and marketing activities to ensure goal achievement of the brandBuild and manage brand value to gain competitive advantage and market share and support business operationsIdentify and determine the profitability and viability of new brands and products to increase market opportunities and achieve business goalsDevelop high quality and effective marketing materials and strategies including brand guidelines and vision to ensure and increase market activitiesFollow up marketing movement and situation of the opponents to participate in setting up creative marketing strategies and policies and achieve organization goals and policies effectivelyMaintain supervision in market research of consumer behavior, analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand management and marketing effectivelyOversee management of budget and operating cost for marketing activities including advertising and promotional items to ensure cost-effectivenessCoordinate with product development and relevant functions to manage brands and develop new business marketing opportunitiesTake care and advise brand and marketing officers and managers to ensure effective performance and promotion preparationQualificationsBachelor's or master's degree in Business, Advertising and Marketing, Economics or related fieldMinimum of 7-10 years of responsible experience and 3-5 years of team managementHave excellent written and verbal communication skills
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