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The Business Insights Manager is a critical position at PAYBACK Mexico as it is responsible for managing and analyzing data generated through the program to deliver a best in class business intelligence program to support PAYBACK marketing platform for the benefit of Partners and Customers.
The BI Manager shall drive the following results: - For Customers: relevant targeted offers.
- For Partners: new customers and increased loyalty for incremental sales - PAYBACK: program success through customer activity and partner profitability.
It is a key leadership position reporting to the General Manager while working in tandem with another BI Manager, while leading a team of Analysts.
Key Responsibilities: - Lead the structuring of "big data" - Build and lead a team of high performing analysts - Establish effective working relationships with internal and external business partners - Lead the BI team in delivering business insights / analytics across a number of dimensions: - Data management - organize and manage base of big data - Program reporting - program / partner metric definition and reporting - Campaign management - segmentation, targeting, scoring modelling and tracking of marketing campaigns - CRM - customer segmentation and intelligence - Category management - product category management - Ad-hoc analytics - business insights to support Partner business objectives
- _Proven experience managing analytical teams_
- _Excellent quantitative and analytical skills ( 5 - 10 years' experience in business insights / analytics roles)_
- _Strong business acumen and structure to discover findings, conclusions out the data and propose courses of action to support decision making on coalition dynamics_
- _Ability to establish controls on data quality & information integrity - Very strong execution skills in a complex operational environment (anticipate problems & emphasize speed / prioritization)_
- _Technical expertise required:_
- _Mathematics, econometric, statistics, actuary, engineering or similar analytical degree with good understanding of statistical concepts (ie: distributions, tests, regressions, correlations, categories analytics within retail, decision trees)_
- _Data base management_
- _Experienced programmer using database management language ability - Retail analytics experience desired_
- _Interpersonal skills to build effective working relationships_
- _Maintain a firm focus on control and compliance_
- _Willingness to take risk and challenge the status quo_
- _Passion, Resilience & Decisive Strong sense of personal accountability_