.Why PlayStation?PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Campaign Marketing and Brand Experience ManagerMexico City, MexicoRole Overview:PlayStation Mexico is seeking a passionate and dynamic individual to be part of our team.Your role is to bring to life brand, hardware, software or peripheral global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with local audiences. Leading the execution of go-to-market strategies, you'll work collaboratively with the wider marketing team and their respective agencies to deliver on key marketing and business KPIs.Will be responsible to think big strategically and creatively to bring ideas for Brand Partnership, Influencers, Events and Sponsorship opportunities. In this role you will also work with agency partners to develop and execute engaging activation ideas to support the PlayStation brand, our biggest IPs releases, PS5 & VR hardware and the PS Plus subscription service.Our ideal new team member is skilled at building relationships, creative, can multi-task, prioritize, and has experience working across functional teams and agencies. A skilled marketer, with a passion for gaming, sports and entertainment that is excited about the opportunity to bring to life exciting brand fame moments.What you'll be doing:Marketing Campaign Management:Responsible for Campaign Management of Brand, HW, 1st & 3rd Party SW, PH according to the fiscal year priorities and launches.Collaborate with the Global Media teams to develop local service campaigns (PS Store, Plus, PSD).Work with Global Product Marketing to disseminate product information and global strategies, provide feedback on local market nuances and evangelise the product internally.Lead local marketing campaign activity throughout the product lifecycle (market & audience insight, agency brief, marketing plan, above and below the line marketing activities, post-campaign analysis), acting as first point of contact on owned projects for all internal departments (Sales, Trade Marketing, Communications, Operations, Finance)
