Kwan is looking for a talented Campaign Operations Specialist to join our client's Revenue Operations team and help drive the growth of our business by helping with campaign operations and our core tech stack. You will work to help scale and mature our marketing automation infrastructure. You will use tools such as Marketo, Salesforce CRM, Outreach, ZoomInfo, Ringlead, LinkedIn Sales Navigator, Drift, Demandbase, and other leading marketing technology solutions. You will be on the same team as the Sales Ops and Salesforce admins which will ensure full funnel efficiencies.
**Activities**:
- Be an in-house expert for Marketo. Responsible for all campaign builds including ensuring the standards are set and met by all parties
- Responsible for pieces of the tech stack like our project management for marketing operations, chatbot, gifting platform, and more
- Build, review, and test existing marketing programs to optimize workflow, tracking, and data.
- Seek out and implement industry best practices
- Develop and document reliable and scalable marketing automation processes and best practices, and act as a guardian of customer data and privacy
- Partner with all teams across the company to improve data management and cross-functional work processes and ensure alignment and execution of all objectives
- Work with the team to plan and implement action-based nurturing programs in Marketo to target all stages of the lead/contact lifecycle
- Proactively communicate insights and results out to key stakeholders in the organization for campaigns and platforms you own
- Partner with teams on lead/contact management process, troubleshooting, scoring, and routing
- Work with the team to ensure data integrity, cleanliness, normalization, and completeness for all leads brought into the systems
- Handle other projects or tasks as needed
**Requirements**:
- 7+ years of relevant experience
- Experience in Marketo
- Knowledge of SalesForce
- B2B background preferred
- Experience with HTML/CSS and connecting data sources (REST APIs, Webhooks, etc.) is a plus
- Strong quantitative, analytical, and problem-solving skills
- Project management skills; ability to prioritize & manage multiple projects with strong attention to detail
- Strong test-and-learn mindset and experience (A/B testing)
- Ability to onboard and/or manage third-party software/agency vendors
- Excellent oral and written communication skills. Superior interpersonal, teambuilding, and persuasion skills.
**Desirable**:
- Marketo Certified