4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Fluency in English and Spanish, oral and written.
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon Original/ Exclusive content and make it trivially easy for them to enjoy it wherever and whenever they want. It is still Day 1 in Mexico with Prime Video, but have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.
Prime Video Mexico is seeking a Campaign Specialist to support 360° marketing campaigns strategy and execution, and related projects from initial concept approval to completion. This position reports to the Head of Marketing in Mexico, and will ensure that each element of a Prime Video launch campaign is completed on time and on budget in the most effective and efficient manner possible.
As the specialist of a campaign, responsibilities include overall health of 360 campaigns including timeline and key milestones management, asset delivery, reporting, and oversight of creative production budget. Working collaboratively with the team of Brand Managers and Head of Media, Campaign Specialist will plan overall campaign structure and have oversight of work back across disciplines for key campaign strategy and creative direction documents, source asset capture, development and delivery per campaign milestones, insisting always on the highest standards. Campaign Specialist will oversee development of the AV, digital and print creative assets, including being the main point of contact with external partners and agencies to ensure deadlines are met. This person will be responsible for identifying campaign risk, providing solutions with timelines and owners and driving resolution with escalation to leadership if needed, ultimately providing the structure, discipline and momentum to deliver campaigns on time and budget. During campaign execution, this person will lead asset performance reporting, optimization, and recommendation.
This person must have excellent written and verbal communications skills in both Spanish and English, as well as bias for action attitude, ability to influence different stakeholders at the same time, and cross
- functional management.
Key job responsibilities
- Manage all operational aspects of a campaign execution, including workflow, timelines, asset development, delivery, performance tracking, and reporting
- Create schedules, determine sources, estimate time, track costs and project completion requirements
- Obtain necessary approvals and communicate changes in execution to key stakeholders of each campaign
- Ensure team establishes and maintains appropriate processes, procedures, forms and job tracking to keep deliverables on time and budget
- Anticipate and effectively mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications
- Work collaboratively and proactively with internal teams and external agencies to assess project requirements and ensure efficient development and delivery of assets per the marketing plan
- Provide regular feedback to the marketing and creative teams to establish project priorities and communicate milestones and deadlines
Mexico City, DIF, MEX
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs