Cd Channel Specialist

.No Relocation Assistance Offered 151050 - Del.Miguel Hidalgo, Mexico City, MexicoThe **Channel Development / Retail Environment Manager** is responsible for developing and managing channel strategy and the 5P tactics for each of their retail environments based on shopper and trade expertise. They work closely with both Consumer Marketing and Customer Management to develop strategies and tactics and execute against the category, brand, channel and account strategies.**Responsiblities**:- Developing trade segmentation and Go to Market Strategy- Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles- Development of a Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost- Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, category-specific behavior by environment etc