Canela Media is the fastest-growing Latina-founded media and entertainment company in the United States and Latin America with OTT properties including Canela.TV, Canela Music and Canela Kids. The company is a true start-up, founded in 2019 and backed by the most reputable investment groups in the world.
Overview: We are looking for an experienced, talented, and self-starting Client Success Manager to become a trusted client partner with excellent communication and analytical skills.
The successful Candidate will be responsible for overseeing and managing the digital account operations. You will play a crucial role by understanding client needs, ensuring cross-selling between digital account and our acquiring services and optimizing customer acquisition and retention strategies. Lead the strategic sales priorities and implementation for accounts, based on opportunities and framework ensuring campaigns are adequately scheduled, creative assets are collected on a timely basis, and campaigns configured accurately, launch on time, and achieve client media KPIs.
This role is responsible for partnering with Canela clients and internal stakeholders to drive revenue by negotiating and optimizing complex opportunities and use data and analytics to build a consultative solution for our clients. Success in this position requires a focus on providing best in class customer service to clients, the ability to thrive in a dynamic work environment, and the ability to help shape and leverage scalable solutions.
Responsibilities Develop and cultivate positive business relationships with clients and sales, creative design, sales research, and technical teams.
Collaborate with internal cross-functional teams and external partners to discuss upfront & scatter campaign set up (i.e. placements, targeting and KPI goals), execution and optimization for campaign success Serve as client-facing expert and representative for the campaign management team; Provide campaign updates, insights and reporting Define and implement acquisition, cross-selling and retention strategies to meet growth targets and enhance customer loyalty Accountable for campaign management across multiple accounts, from implementation into Order Management System through entire life-cycle of the campaign Initial point of contact to troubleshoot issues as they arise; Managing and providing the resolution of issues such as discrepancy between reporting systems and creative malfunctions. Communicate with Media teams and/or client creative partners to recommend necessary creative changes to meet campaign particular specs. Experience in ad serving technologies such as CM (Campaign Manager), Sizmek, Innovid, Extreme Reach, and Placement IO. Work with external partners to ensure tracking tags are provided for optimal measurement criteria (i.e. VVF (verification viewability fraud), etc.) Responsible for independently performing tasks, such as pacing, reporting, etc. on your assigned client accounts, including but not limited to data, technology monitoring and creatively optimize campaigns' underperformance, over-pacing, or any other campaign-related metrics. Analyze client accounts to identify areas where additional services, features, or campaigns could add value or meet unmet needs. For instance, proposing premium advertising placements, offering advanced analytics packages, or suggesting additional creative services. Provide personalized recommendations based on data insights and campaign performance analysis to showcase how additional services or features could drive better results or enhance their media strategies. Offer educational resources, webinars, or workshops to clients on emerging trends, new technologies, or best practices in media strategies. Highlight the benefits of incorporating these elements into their existing campaigns. Maintain proactive communication with clients, keeping them updated on industry trends, new features, or services that could benefit their campaigns. Share success stories and testimonials of other clients who have benefited from upselling. Emphasize the value of additional services such as advanced reporting, exclusive access to industry insights, dedicated support, or specialized ad formats that can elevate their campaigns. Qualifications: 4-5 years of experience managing digital media campaigns Excellent interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities and upselling process. Strong knowledge of the ad tech ecosystem and technical market standards (VAST, VPAID, ad-serving, SSP, DSP, DV, IAS, etc.) Knowledge of DFA/DCM, Sizmek, and various third-party video ad-serving platforms Ability to analyze, extract, and clearly communicate insights from complex data sets. Capability to work independently and with diverse groups. Willingness to learn and create solutions that challenge the status quo. Excellent verbal and written communication skills with an exceptional eye for detail/organizational skills. Critical thinking and problem-solving abilities in support of client's needs Exceptional project management skills: demonstrated ability to perform under pressure to meet deadlines, prioritize and manage detailed budget. Canela Media is a rapidly growing, highly innovative media company focused on Hispanic and multicultural audiences with great opportunities for growth. We are a proud Minority and Woman-owned company with a highly diverse, inclusive, and collaborative team.
#J-18808-Ljbffr
