Consumer Insights Manager

Detalles de la oferta

.The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortifying our marketing value-added services. This role would coordinate qualitative and quantitative market research & measurement programs for the LAC Region, focused primarily on Mexico. The job requires cross-functional activities and work in partnership with the entire local marketing team. Specific responsibilities include:Develop research brief: objectives, methodologies, and action standards.Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups).Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.Design and review questionnaires / moderator's guides aligned with project objectives.Review results, gather insights, prepare impactful presentations, and present findings to clients.Provide Country level trends and consumer insights reports, cross-referencing internal and external sources for internal and external presentations about key segments, generations, or topics.Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.Leverage Regional tools to create country-specific reports and presentations.Analyze current research (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage value-added services proposals.Present Consumer Insights at local client meetings, events, and webinars.This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.Basic Qualifications5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.G. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.Preferred Qualifications6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.G. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD.Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

Email And Marketing Automation Specialist

Qualitest is looking for an Email and Marketing Automation Specialist in Mexico! About the position: We are seeking an Email + Marketing Automation Special...


Qualitest - Veracruz

Publicado 8 days ago

Ejecutivo De Marketing Digital

Descripción de la empresaSomos Tribalo - una agencia de publicidad y marketing digital especializada en la creación y diseño de campañas estratégicas de comu...


Tribalo - Veracruz

Publicado 8 days ago

Coordinador De Marketing Y Eventos

**Coordinador de Marketing y Eventos** Somos una empresa líder en consultoría tecnológica especializada en implementar soluciones innovadoras en sistemas pa...


Outliers Consulting Sa. De Cv. - Veracruz

Publicado 8 days ago

Senior Marketing Manager, Latam (B2B)

We're looking for a **Senior Marketing Manager, LatAm (B2B).** "Building self-driving AI recruiters that replicate human intuition. Help us build the new ma...


Sofvio - Veracruz

Publicado 8 days ago

Built at: 2024-11-18T18:35:52.073Z