Content Jr Executive Mexico City, Mexico Commercial

Jr. Brand Content ExecutiveLocation: Mexico CityPurpose of the jobDevelop a deep understanding of consumers to constantly find new ways to interact and engage with them.Design and deploy digital strategies to increase the brand equity across scan pack activities.Design and deploy the employee engagement plans to generate awareness about our new product launches and promote ambassadors inside the company.Create and develop the digital strategies with delivery apps to drive trial of our brand into legal age smokers.Constantly keep looking for different and innovative channels to communicate with the consumers.Principal AccountabilitiesCONSUMER UNDESTRANDINGLook for insights through consumer session to understand their needs and what they look during their journey.DIGITAL CONTENT STRATEGIESDigital experience that could be applied to enhance our reach and impact in scan pack activities to increase the brand equity across scan pack activities.DELIVERY APP BRAND KNOWLDEGE DEVELOPMENT (SEF)Responsible for retailer's brand knowledge development through digital activations.INNOVATION CHANNELSConstantly keep looking for different and innovative channels to communicate with the consumers.Work experienceFMCG consumer knowledgeBusiness buildingMarketing experienceDigital mining an analysisMarketing experience