This Marketing Specialist role will be the communication and content creation link between several key functions: Sustainable Communities, Public Relations, External Organizations, and the broader Consumer Marketing Team both in Mexico and in the U.S.
The priority will be to connect the good work being done internally to our external stakeholders and touchpoints.
This role must have clear analytic vision of the enterprise value chain and the diversity of audience needs; he/she will be in charge of creating an internal platform of brand champions, connecting market needs with ESG-related stories and providing valuable inputs for the PA/PR content strategy as well as insights for accurate coherent deliverables, in harmony with the political and social-economic environment of the country.
The Content Marketing Specialist will function as a brand keeper and PR/PA strategist, in constant communication with the US CSR Marketing team as well as the local key stakeholders (SEI, production, agronomy, breeding, QA and food safety, among others).
**Responsibilities**:
- Lead the link between sustainable community initiatives and the Consumer Brand strategy in Mexico, through the creation of narratives and positioning strategies in key sectors.
- Work closely with Marketing leads in the management of crisis communication to include prevention and response across Public Relations and other external contacts.
- Monitor and translate social media trends for reducing damaging reputational risks or promoting positive.
- Ensure brand language, written communication remains factually accurate and coherent with the reality of our value chain.
- Develop and manage content for all digital platforms with a focus on Thought Leadership and Sustainability.
- Provide support and Brand stewardship for SEI and Growing Teams.
- Serve as content driver for LinkedIn Mexico to include HR and talent development.
- Bachelor's degree in Communications or Marketing
- Minimum of 2 years of brand marketing experience with relevant knowledge on digital and social media strategies
- Comprehensive knowledge of anthropological data analysis and demographics
- Excellent communication skills, both written and oral.
Bilingual (English/Spanish)
- Ability to develop strong trusting relationships in order to gain support and achieve results, with a wide variety of employees from R&D, field environment to corporate setting.
- Drive results in alignment with Driscoll's values.
- Organizational Development mindset - thinking systematically and holistically, thinking about relationships and teams as well as the individual, thinking about culture as well as capabilities.
- Demonstrated proficiency with (Excel, PowerPoint, Word, and Outlook)
- A valid passport, US visa and the ability to travel without restrictions.
- 30% Domestic Travel.
**About Driscolls**:
Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries.
With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries.
Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.
Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods - meaning, no GMOs.
From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.
Driscoll's is the trusted brand for Only the Finest Berries.
Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo.
Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas.
Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo.
Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural.
De la granja a la mesa, nos enfocamos en ofrecer una experiência de alta calidad con apoyo de nuestros socios de la cadena de suministro.
Driscoll's es la marca de confianza de sólo las mejores Berries.