.Descripción de la empresa**The Company**YouGov is a global market research and data analytics group headquartered in London, UK.Our mission is to supply a continuous stream of data to draw insights into what the world thinks, so that companies, governments, and institutions can better serve the people and communities that sustain them.We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other and bring these values into everything that we do.Each day, our proprietary global panel of over 17 million people provides us with thousands of data points on consumer opinions, attitudes, and behaviors. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.With operations in the UK, Americas, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks.Descripción del empleoWe are searching for a high-performing **Content Writer** to promote YouGov and use our data to shed light on topics that are interesting to businesses and brands in Mexico, the wider Latin American market and Spanish-speaking Americans.To further our B2B push in this key market, you will create a regular stream of content that populates our owned channels and generates media coverage across our main strategic sectors. You will utilise data from YouGov to develop stories that react to news events and explore topics that are relevant to businesses and brands. You will report the findings in an accessible but authoritative way, balancing compelling copy with clear visuals.**What will I be delivering?**- Working collaboratively with the wider Marketing and Sales teams to deliver stories, data and content that get YouGov attention from both clients/prospects and the media- Using YouGov's data products and services to ideate, research, and write stories for business media and sector titles as well as YouGov's owned channels- Demonstrate a strategic understanding of YouGov data and its sources, relevance, potential, and value- Deliver B2B public relations for Mexico, the wider Latin American market and Spanish-speaking Americans and be responsible for measurement.- Working on tight deadlines- Participating actively in editorial and planning meetings**Requisitos**:**What do I need to bring with me?**- Minimum 5 years' experience in journalism, content creation or PR- Proven ability to conceive and execute content plans across media and marketing channels to deliver our business insight to clients, our people and industry peers