**Job Location: Providencia, Jalisco**
**Summary**:
A brand coordinator is reponsible for developing and executing strategies to meet brand & business objectives by capitalizing key opportunities on market.
**Key Responsabilities for this role**:
- Leading projects for new items development and/or graphic changes, coordinating with both operations and commercial teams, aligned to brand strategy and target consumer.
- Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.
- Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.
- Work with financial teams to ensure profitability in all the launch projects, deep understanding of the P&L and commercial strategies.
- Work with the agencies and partners in the development of communications material, new packaging design, marketing materials and others.
- Follow up on the execution of marketing plan programs.
- Providing ideas for improving the marketing plans and strategies for Hershey's.
- Assisting in the preparation of brand presentations.
**Education**:
- Bachelor's degree in Marketing, Business Administration, International Business, Industrial Engineering
- Advanced English
**Experience**:
- 2-3 years of experience in Marketing.
- Brand building & development
- Development of projects with operational and commercial teams, aligned with brand strategies.
- Monitor and analyze the brand's monthly sales.
- Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc.
That lead to the identification of market opportunities.
- Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies.
- Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.
- Support the preparation of brand plans and long-term brand strategies.
- Microsoft Office (Excel, Power Point)
- Database management
- Nielsen IQ, Iscam, Power Bi.
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