.ROLE SUMMARY- Accountable of the pull through of portfolio strategies at the market level, the CBL leads the cross-functional team through the planning and execution of the co-created Global brand strategy, the superior omnichannel Customer Experiences and delivering breakthrough science and breakthrough solutions.- Colocar la arte de Solucion y Customer centricity como lider de los HSP-- Executes marketing excellence plans for designated brands throughout their life cycles.- Fosters stakeholder partnerships, enhances brand value offering, maximizes growth opportunities, optimizes resource allocation, and monitors financials to ensure the realization of revenue and profitability.- Lead and motivate a team of Health Solution Partners (HSP) and Marketing Team in developing and executing customer solutions aimed to build and reinforce partnership with stakeholders transforming the patient journeyROLE RESPONSIBILITIESMarket level Brand strategy pull through, tactical plan and performance- Implements Market level brand strategy and tactical plan, leveraging customer insights along the journey.
Evaluates and proactively address issues impacting execution- Determines where and when local refinements of Global brand strategy are needed and frequently shares learnings with EMCO/global teams- In collaboration with medical, builds deep brand/portfolio expertise to deliver breakthrough science- Manages marketing spending aligned to high impact / high patient value strategies and Must Wins.
Consistently tracks performance of the brand/portfolio against financial, strategic, and operational goals- Understands the commercial channels in which the brand/portfolio operates and drive the required commercial strategiesCreate end-to-end omnichannel experiences- Adopts best practices and leads cross-functional efforts to implement innovative and integrated omnichannel strategies to enhancing Customer Experience- Develop tactics to communicate brand messages effectively and efficiently to customers though the right channels, with interconnected and consistent provider journeys across solutions- Leads the utilization of rapidly-created, agile, and modular content, leveraging resources provided by Global and EMCO- Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix - delivering content that is more relevant and timelier- Follows omnichannel KPIs, reporting and tracking and actively identifies gaps to inform new content developmentLeads cross functional team to ensure a superior customer experience- Obtains in-depth insights to better understand patients, HCPs, accounts and the healthcare landscape