Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.
As a Creative Strategist on our team, you will be responsible for ideating, producing, and iterating through high-converting ads for various platforms such as Facebook, Instagram, TikTok, and YouTube. This requires an understanding of platform trends, advertising hooks, and how to create persuasive video structures. To succeed in this role, you should be someone who values sales and conversions as the best measure for your work.
**Responsibilities**
- Research_
- Analyze the psychology of our target customer base
- Research the features, benefits, and unique differentiators of each product we advertise
- Evaluate competitors and cross-industry trends in terms of concept, style, and other factors
- Compile and document reference ads and create a reference library
- Briefing_
- Develop angles, storylines, and scripts for video projects
- Create shot lists, brief influencers on filming collaterals
- Identify and recruit creators and talents for video projects
- Production_
- Provide feedback to influencers and review raw footage from influencers
- Edit videos with persuasion elements in mind, create necessary graphics, and create strong visual hooks for new and existing videos
- Reformat winning ads for other platforms
- Analytics_
- Review ad performance to design new tests with the traffic team
- Manage deadlines and coordinate with the traffic team on ad production schedules
- Document and templatize winning ads to facilitate the creation of successful concepts and formats, and spark new ideas within the team
**Portfolio References**
Here are some portfolios, styles, & video examples that we like
**Requirements**:
- Experience_
- 3+ years of experience working with growth or advertising teams, preferably at either consumer brands or agencies
- Strong portfolio of ads that have performed well
- Must have experience & enjoy running ad design split tests
- Technical_
- Combine relevant aesthetics for our Italic brand with direct response elements
- Deep understanding of psychology driving "thumb-stopper" advertising to grab attention within 3 seconds
- Soft Skills_
- Commitment to learn, grow, and contribute to a fast-paced, result-driven team for the long term of at least 3 years.
- Low ego and thick skin. Able to take daily critical feedback constructively and iterate to build new tests. Approaches failures as an opportunity to do better.
- Passion for your craft, obsession with advertising & performance marketing
- Total responsibility for the performance of your ads (If it's working, ask why & templatize it, if it's not working, figure out how to fix it)
- Strong communication skills. Great team player
- Be efficient, complete high-quality, detailed work on time.
**Culture**
- Great Brands Start With Great People_
Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.
- Inputs Over Outputs_
We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.
- Flat Hierarchy_
Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.
- Small Team, Big Opportunities_
As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.