.Company Overview:DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:This position is responsible for improving the activation, engagement and retention of Didi Cardholders. He/She will lead a team in charge of optimizing customer segmentation, designing and implementing the value proposition, campaign strategies, and overall improvement of the user's lifetime cycle.Role Responsibilities:- Lead and mentor a team of engagement growth managers and analysts- Identify opportunities within cardholder segments to optimize retention through its ideation, design, testing and implement- Work with cross-functional teams to develop and execute go-to-market plans, including marketing campaigns, partnerships, and other growth initiatives- Collaborate with Product and Marketing teams to define and prioritize product features and improvements that support acquisition and retention- Design and monitor the implementation of seasonal campaigns to acquire and engage users.- Improve campaigns' efficiency and optimize funnel conversion through AB-testing and data-driven analysis- Manage budgets and track performance of engagement efforts, making data-driven decisions to optimize results- Analyze market trends and customer data to identify opportunities for growth optimization of cardholdersRole Qualifications:- 7-12 years of experience in engagement, growth, and data-driven marketing roles. At least 4 years managing teams- Proven track record of driving engagement in a B2C environment. Experience in the fintech or credit card industry a plus, but not required- Strong strategic and analytical skills, with the ability to identify and prioritize growth opportunities.- Extensive experience developing and implementing engagement strategies through A/B testing. Expertise with customer behavior and Credit Card user journey in this field is highly preferred.- Experience developing and executing go-to-market plans, including marketing campaigns and partnership identification