alboalbo is a leading fintech company offering financial products to individuals and SMBs with the mission to bring financial freedom to everyone everywhere.About the roleIn this role, you will be responsible for operating the Customer Relationship Management (CRM) software, configuring inbound campaign launches, and iterating through communication channels.
As a CRM Automation Specialist, you will play a crucial role in proposed automated solutions focused on customer acquisition, loyalty, retention, and maintenance.What you'll be doing at albo:Configure and implement inbound campaign launches through different channels: email marketing, push notifications, in-apps, SMS, inbox.Develop journeys and funnels for generating new customers.Follow up on marketing requirements made by different teams within albo.Implement retention and loyalty actions.Review the content and quality of campaigns, as well as their proper functioning after being launched.Interpret results and collect feedback from teams and be the point of contact for any issues related to campaign performance and functionality.Maintain constant communication with different teams: IT, Data, Marketing, etc., including external providers.Create and standardize a quality checklist for CRM integrations.About you and what type of skills you'll need:2+ years of experience in roles like Campaign Specialist, Marketing QA, or similar.Bachelor's degree in Marketing or a related field (or equivalent experience).Experience with CRM platforms is required, with CleverTap being highly desirable.
Knowledge of tools such as HubSpot, Salesforce, or Zoho is also accepted.Solid understanding of marketing automation and communication channels (SMS, Email, Push Notifications, WhatsApp, InApp).Familiarity with marketing KPIs such as impressions, clicks, open rates, and conversion rates.Experience creating multi-product marketing campaigns.Strong analytical skills to interpret data and generate insights.Excellent communication, organizational, and collaboration abilities.Thrives in dynamic environments, managing multiple projects with competing deadlines.Passion for continuous learning and improving processes.#J-18808-Ljbffr