Overview:**Location**: Monterrey, MX**Responsibilities**:- Development of CRM as a new Sales Channel.- Execution and deployment of all CRM strategies: Conquest, Loyalty / Retention and Re-Conquest.- Project Management activities for new campaigns and CRM projects.- Execute CRM Loyalty Program to drive customer retention.- Execute and deploy CRM Campaigns partnered with the CRM agency, GMM and IO.- Prepare monthly campaign reporting and measurement.- CRM Dashboard preparation.- Preparation of presentations and material for course design and trainings.- Campaign monitoring and correction process and AB testing management. Campaign management with CRM agency.- Preparation of presentations and material for course design and trainings.- Project Management Activities for key metrics and KPIs follow up.- Support the organization in the development of market leading digital capabilities- Define outstanding on-line Customer experience GMF sites and GMF content on GM sites- Establish the eCRM capabilities for the GMM Websites- Supporting Regional strategies over the Web to help Division and product messaging.Qualifications:- Bachelor's degree in Economics, Data Engineering, Marketing or related is required.- Strong oriented to data management, data modelling and data mining.- Strong Excel Knowledge, and proficiency is required (Macro knowledge is a plus).- Proven experience in developing data analysis, data reports, dashboards and Power Point presentations.- Strong oral and written communication skills in Spanish and English, will be evaluated in the interview.- Business intelligence and/or Artificial intelligence knowledge is a plus.- Business and Marketing mind set for data driven decisions.**Skills & Knowledge**- 5+ years of experience in CRM, data analytics, data mining, business and marketing strategy.- Passionate about data analytics and data analysis for business data driven decisions.- Project Management Skills- Proven ability to work in a fast-paced, dynamic and deadline-oriented environment- Highly organized with the ability to manage multiple projects while meeting deadlines- Teamwork and collaborative attitude.- Commercial and negotiation skills.- Data Analysis and constant follow-up skills.- Detail Oriented.- Highly responsible and proactive attitude.- Customer focused oriented.**#LI-IE1**Disclaimer: Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people´s rights and freedoms.