Job Description Summary Location: Mexico City, #LI-Hybrid
About the role:
Design and lead the customer experience and engagement strategy aligned to business objectives with a strong focus on customer needs.
Job Description Key responsibilities: Build omnichannel strategies that effectively supports product strategiesLead channel strategy ensuring channel orchestrationBring new digital solutions that enhance customer experienceEnable strategic collaboration across customer facing teams to integrate omnichannel marketing into the strategic planning processMeasure campaigns and overall digital strategies to provide overall direction for enhancing CX and achieving business objectivesEssential requirements: 5-7+ years of broad commercial experience (including social media and digital marketing experience) brand management and/or related head office rolesSolid understanding of the online or interactive vehicles available to Mexican marketers and social media landscape (channels and strategy)Ability to evaluate and import new/untested/innovative digital models & social media tactics in key priority areasStrong project management skills with demonstrated track record and ability to formulate ROIExcellent communication (written and verbal), as well as selling, presentation and strategic thinking skillsAbility to lead and forge external, internal and international partnerships to leverage resources and expertiseStrong Analytical skill and data driven thinking with solid knowledge on websites analytics tools (eg Google Analytics)Understanding of the online regulatory framework for pharmaceutical marketing (desirable)Skills Desired:
Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing
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