Crm Manager

Job Title:CRM ManagerPosition PurposeThis position will provide strategic, analytical, and operational support for the CRM team and will build new marketing programs, refine current best-practices, lead the launch into new marketing channels and help to define the CRM roadmap for the company in Mexico. This role will be filled by an individual who will provide the requisite leadership to grow our retention based channels, improving our customer experience and developing marketing strategies.Primary Accountabilities- Develop 360-degree customer profile developed from demographic data, transactional data, site and social feedback, etc. to develop the right segmentation models and share with the broader organization for the best customer experience possible.- Develop and manage strategies for data augmentation processes to better know our customers and make sure we store customer data within a CRM system in compliance with Data Management Laws.- Develop, test and learn strategies to optimize business impact across marketing programs and campaigns including product affinity, channel affinity, cross-shopping, purchase path, lifecycle, customer LTV & other ad hoc segments.- Partner with BI & Marketing team to develop reporting and insights that accurately and appropriately measure the performance of each integrated campaign over varying timeframes; Effectively communicateresults to company executives to help drive change as needed based on insights.Education & ExperienceLevel of Formal Education: A Bachelor's degree (BA, BS) or equivalent.Area of Study: Business, Advertising, Marketing, Data Sciences or Information technologyYears of Experience: Five to seven years.Type of Experience: Experience developing successful customer contact strategies and campaigns as well as developing data augmentation strategies. CRM Software knowledge.Other / Preferred: Experience in Loyalty marketing.