**_ Responsibilities: _**
- Responsible for Push Notifications, Pop Ups, and Other direct-to-consumer tools.
- Lead Database Marketing strategies.
- Deliver a solution with sound value proposition.
- Execute marketing plans or a solution through cross
- functional alignment and coordination.
- Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
- Create positioning, messaging, sales support and solution content within a customer segment or industry context
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
- Direct the development of messaging framework and content for marketing programs and vehicles.
**_ Education and Experience Required: _**
- BA or BS in Marketing or related field; MBA preferred.
- 7+ years marketing experience.
- Industry, sales and/or channel experience.
**_ Knowledge and Skills: _**
- Expert knowledge of marketing principles, practices, tactics and tools.
- Experience in developing and driving consistent field adoption of industry/segment message.
- In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
- Familiarity with and/or experience in partner marketing.
- Excellent written/oral communications and analytical skills.
- Excellent interpersonal skills; ability to build and manage virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Excellent influencing and consensus-building skills.