**_ Responsibilities: _**- Responsible for Push Notifications, Pop Ups, and Other direct-to-consumer tools.- Lead Database Marketing strategies.- Deliver a solution with sound value proposition.- Execute marketing plans or a solution through cross- functional alignment and coordination.- Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.- Create positioning, messaging, sales support and solution content within a customer segment or industry context- Identify/develop innovative/ breakthrough program metrics/benchmarks.- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.- Direct the development of messaging framework and content for marketing programs and vehicles.
**_ Education and Experience Required: _**- BA or BS in Marketing or related field; MBA preferred.- 7+ years marketing experience.- Industry, sales and/or channel experience.
**_ Knowledge and Skills: _**- Expert knowledge of marketing principles, practices, tactics and tools.- Experience in developing and driving consistent field adoption of industry/segment message.- In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.- Familiarity with and/or experience in partner marketing.- Excellent written/oral communications and analytical skills.- Excellent interpersonal skills; ability to build and manage virtual teams.- Excellent negotiating skills.- Ability to interface effectively with all levels of management and functional disciplines.- Excellent influencing and consensus-building skills.