**The Role**Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.**You will**- Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes- Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences- Track and measure progress through A/B testing to continuously optimize performance- Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers**Requirements**:- 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns- Database management- Use of analysis tools- Knowledge in omnichannel platforms- Good spelling- Advanced English- Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management**Strong preference**- Experience using Braze**What we offer**- Make a positive impact on the lives of our customers via financial inclusion- Professional development opportunities- International exposure & work experience- Competitive salaries- Flexible schedule including remote work- Generous vacation- English classes- Mental health support- Extended maternity and paternity leave- Yoga and exercise classes- Company swag- Legally required benefitsTipo de puesto: Tiempo completoHorario:- Lunes a viernesPrestaciones:- Caja de ahorro- Horarios flexibles- Programa de referidos- Seguro de gastos médicos mayores- Seguro de vida- Vales de despensaExperiência:- CRM specialist: 1 año (Obligatorio)- BRAZE: 1 año (Obligatorio)Idioma:- inglés avanzado (Obligatorio)Lugar de trabajo: Empleo presencial