Customer Activation Coordinator, Americas (M/F)

.General InformationOrganisationAbout Vilmorin-Mikado: Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests.Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers. Limagrain breeds, produces, and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide.Reference2024-9902LocationMexicoPosition DescriptionEmployment TypeRegular Full TimeContractual HoursFull-timeFunctionSUPPORT FUNCTIONS - COMMUNICATIONMain GoalCustomer Activation Coordinator, AmericasThe Customer Activation Coordinator supporting the Americas has an active role in our Customer Orientation strategy. The position oversees the Operational Marketing approach toward our customers increasing our product's footprint by combining customer profiles with the right offerings. The position will support the implementation of the company strategy by addressing customer needs. Success in this role will be achieved by using stakeholder inputs, activating market segmentation, leveraging Product, Price, Place, and Promotion (the 4 Ps), leading the local Communication Action Plan (CAP), participating in the Sales campaign, and monitoring the Customer Experience