Context/Scope: North and South America Region (America Unit)General Mission:Bring customer insights within our commercial approachChampion in translating customer needs and inputs into tangible actions and proposalsActivate tool and process usage such as CRM, Launching Plan, Sales Campaign, CAP, Development Plan, and Sales Funnel (awareness of customer purchasing trends)Have the "know how" to meet, greet and learn from customer interactions to build commercial strategiesBuild strong collaborations with the Subsidiary Manager, Product Development Manager, Marketing, Global Communications & Commercial Excellence for full alignment and action/project awarenessActivities:Responsible for:Active support for building the sales campaign using customer insights from CRMPlanning and supporting the roll out of the sales campaign coordinated by the Subsidiary ManagerGuiding the new variety launching plan based on customer segmentation according to the Product Development planDefining and deploying the yearly CAP to promote the regional product rangeImplementing and ensuring follow-up of the CAP actions with respect for the guidelinesMaintaining local website content, managing social media and all web-marketing actions including management of CRM Marketing Campaign Module (prepare, design, analyze the campaign progress, drive sales teams, ensure robust data quality, etc.)Coordinating and participating in all major commercial events within the AmericasManaging, building, and monitoring the Communications budgetContributes to:Monitoring market trends and benchmarking competitors' practices to generate better knowledge of our environment to improve business decisions, sharing market insights and providing recommendations to the teamsEnsuring a proper customer database segmentation within CRM based on the common Limagrain Vegetable Seeds Customer SegmentationIntegrating customer segmentation into the Sales CampaignSharing best practices with other Limagrain Business Units related to Customer insightsCollaborating closely with the Global Communications teamSupporting effective deployment of internal and external company communications using the guidance of the Global Communications DepartmentSupporting actions that improve the Customer Experience and thereby increase the Net Promotor ScoreMonitoring customer satisfaction using measurable Service and Commitment rates#J-18808-Ljbffr