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**What you'll be doing**:- Develop qualitative and quantitative research within Marketing to support internal decision making, messaging, and positioning.Â- Work with internal research tools and external vendors to support Zendesk's research agenda.- Work collaboratively across the Marketing organization to identify insights and inform the storytelling agenda which reflects Zendesk's point-of-view in the market.- Understand the experiences and needs of our own customer base and drive insights that reflect the state of our customers and trends in the market overall.- Be the expert for our Product Benchmark research program.
Define and develop new opportunities to drive further impact from this program.- Leverage advanced quantitative research methodologies such as conjoint analysis, segmentation, regression, and factor analysis, to uncover deeper insights into customer attitudes, behaviors, and preferences.
Use these insights to inform thought leadership and strategic decision-making**What you bring to the table**:- Fluency in English (written and spoken)- 3 to 5 years in customer insights or market research role at an agency, market research company or company- Experience defining, scoping and conducting research studies (quantitative & qualitative) and translating research into insights to guide development of external-facing thought leadership materials.- Experience identifying key insights and implications from primary and secondary research sources including ability to connect the dots - translate insights into action for marketing teams in tangible concrete ways.- Analyze large and complex datasets to extract actionable insights on customer behavior, preferences, and trends, driving data-informed decision-making across teams.- Proficiency with advanced survey methodologies, including max-diff and conjoint analysis to generate in-depth insights and model customer preferences.- Expertise in data visualization and analytics tools, such as Tableau, to create impactful and easy-to-interpret visual representations of complex data.
Proficiency in SPSS for advanced statistical analysis, enabling deeper insight into customer behaviors and trends to support strategic initiatives.- Develop and implement data visualization techniques to present findings clearly and compellingly, transforming data into intuitive visual formats that support strategic initiatives.- Experience in both B2B and B2C research including persona development- Experience in partnering with data science/analysts to identify different ways to use data sets to glean insights (particularly with Benchmark product data.
)**Where We Work**Zendesk is not your average tech company.
We have all the stuff you'd expect - competitive pay, benefits, appealing offices, snacks, and more.
We also have a culture deeply dedicated to enabling conversations and providing appreciative support