Customer Marketing Manager - Mexico

Detalles de la oferta

.All roles at JumpCloud are Remote unless otherwise specified in the Job Description.About JumpCloudJumpCloud delivers a unified open directory platform that makes it easy to securely manage identities, devices, and access across your organization. With JumpCloud, IT teams and MSPs enable users to work securely from anywhere and manage their Windows, Apple, Linux, and Android devices from a single platform. JumpCloud is IT Simplified.About the RoleWe're looking for a customer marketing manager to develop strategies and execute digital campaigns to our global customer base. In this role, you will be responsible for our customer marketing email program and database - partnering with the customer success and account management teams to develop the schedule and content for relevant email communications. You will partner with the customer success team to develop scaled strategies to drive greater product adoption within our customer base. You will work with the account management team globally to create campaigns to drive expansion and upsell. You will work closely with our founders and c-level executives, including the CEO, on programs like quarterly founder communications to customers, virtual customer fireside chats, and more. Your KPIs will include email engagement metrics like open rate, click rate, and click through rate. You will also be responsible for driving registration and attendance to virtual events, including webinars and fireside chats.This is a great opportunity for an ambitious and organized marketer to roll up their sleeves.Key responsibilities:Own the customer marketing email strategy and execution - including collecting requests from stakeholders, developing the calendar, writing content, shipping emails, and reporting on resultsDevelop strategy with internal stakeholders to design and optimize engagement programs that engage and educate customers throughout their lifecycle.Partner with the CSM team and product marketing team to create our scaled strategy to drive product adoption within specific segments of our customer base.Partner with the account management team on supporting email and webinar programs to drive upsell and expansion opportunities.Own the strategy with the CEO and co-founder on quarterly co-founder email program, and bi-annual (2x/year) customer fireside chat program.Develop the calendar for regular customer-facing webinars, partnering with the integrated campaigns team to either include current customers in existing webinar plans, or customize prospect-facing webinars to be relevant for customers.Leverage content created by product marketing and content marketing to fuel current customer engagement and adoption.Partner with internal data and technology teams to improve our ability to segment our customer marketing database based on product usage, purchased SKUs, and predictive analytics.Support our community manager on customer advocacy and review programs


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Fuente: Jobtome_Ppc

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