.**Company description**The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia, Thailand and Philippines - and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.**Job description**PURPOSE OF FUNCTION:To build and retain a long-lasting relationship with new and existing customers in a multichannel retail environment by:- Valuing and fulfilling customer needs and expectations thereby stimulating more and more frequent visits.- Understanding customer motivation and expectations, and play an active role in turning them into commercial opportunities.- Ensuring a positive shopping experience that creates trust in the IKEA Brand before, during and after their visit. This shall happen by working in partnership with all business functions to contribute to commercial growth.PURPOSE OF JOB:To ensure a positive and joyful shopping experience for all IKEA visitors and customers. This includes in particular:- Ensuring an overall customer easy buying process and a positive shopping experience.- Ensuring that the appropriate customer relations' processes and tools are implemented.- Ensuring the related strategies are translated into action.ASSIGNMENT:Ensure the customer focus and relevant business plans relate and come together in a local action plan that is operationally implemented and fulfilled.Drive a customer-focused culture throughout the complete market and secure an overall inspiring shopping experience where it is always for customers easy to shop.Ensure the building of business competence by supporting managers and team leaders in setting and working on relevant goals and agreed development plans.Influence the unit management team with customer insights that will allow it to base business decisions on customer expectations.Responsible for identifying and removing hindrances in order to secure an easy buying experience, a positive shopping experience and easy payment and after-sales fulfilment.Support commercial initiatives and priorities before, during and after the shopping experience.Identify and develop the many talents in the unit and within the department to secure succession planning