.Responsibilities:Analyze complex data sets, including marketing data, to identify trends, patterns, and actionable insights.Generate data-driven insights to support marketing strategies and decision-making processes.Develop and maintain dashboards and reports using data visualization tools to track and optimize marketing performance.Collaborate with cross-functional teams, including marketing, sales, and product teams, to understand data requirements and deliver analytical solutions tailored to marketing needs.Conduct statistical analyses to interpret marketing data and inform business strategies.Ensure data accuracy and integrity in all marketing analyses and reports.Communicate findings and recommendations to marketing stakeholders in a clear and concise manner.Continuously improve processes and methodologies for data analysis and reporting, with a focus on marketing data.Requirements:Bachelor's degree in Data Science, Statistics, Computer Science, Marketing, or a related field.5+ years of experience in a data analysis role, with a focus on marketing analytics.Proficiency in SQL for querying and managing data.Strong skills in Python for data analysis and statistical modeling.Experience with data visualization tools such as Tableau or Power BI, particularly in creating marketing dashboards.Excellent analytical and problem-solving skills, with a deep understanding of marketing metrics.Strong attention to detail and accuracy in handling marketing data.Ability to work independently and as part of a team.Effective communication skills, both written and verbal, with an ability to translate complex data insights into marketing strategies.Familiarity with data warehousing concepts and ETL processes is a plus.Knowledge of machine learning techniques and tools is an advantage.Background in digital marketing, SEO/SEM, or marketing automation tools.Preferred Skills:Experience with advanced statistical analysis and predictive modeling in the context of marketing.Familiarity with big data technologies and tools (e.G., Hadoop, Spark), especially as they relate to marketing data.Understanding of business intelligence, data warehousing concepts, and their application in marketing.Knowledge of other programming languages such as R or JavaScript, with experience in marketing analytics.Experience with cloud platforms (e.G., AWS, Azure, Google Cloud) for data analysis and storage, particularly in marketing contexts.Benefits:Awesome Benefits for Our Team!Christmas Bonus: 30 days, to be paid in December.Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.Minor Medical Insurance: VRIM membership with special discounts on doctor's appointments and accident reimbursements.Dental Insurance: Always smile with confidence!Life Insurance: (Death and MXN Disability)Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager
