.Demand Generation Specialist (Remote-LATAM)A Little Note From Your Team LeaderWelcome to TrackStreet! I'm pumped to find a dynamic and strategic Demand Generation Manager who embodies the spirit of teamwork, innovation, and a data-driven approach. This role is critical to our mission, acting as the engine that drives our pipeline and revenue growth. I'm looking for someone who thrives in a fast-paced environment, is passionate about creating impactful campaigns, and can leverage data to optimize performance. As a leader, I am dedicated to empowering my team members. Let's talk about what inspires you and where you want to grow. Together, we'll create impactful campaigns that resonate with our audience, and work towards reaching your own personal and professional goals while doing it!Cheers,-Dre, Director of MarketingA Little About Our Marketing TeamOur marketing team is a dynamic group dedicated to driving growth and building brand awareness. We thrive on creativity, collaboration, and data-driven strategies. By working closely with revenue operations, sales, product, and customer success teams, we ensure our content aligns with our business objectives and delivers value to our customers.What You DoDevelop Demand Generation Tactics: Partner with the Marketing Leader to support the creation and execution of demand generation tactics that align with business goals and drive pipeline growth.Campaign Execution: Assist in the design, implementation, and optimization of multi-channel demand generation campaigns, including email marketing, paid advertising, webinars, and events.Data-Driven Insights: Utilize data and analytics to measure campaign performance, track key metrics, and make data-informed decisions to improve future campaigns.Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the buyer's journey, utilizing marketing automation and CRM tools. Including the ability to recognize buying signals, and evaluate campaign effectiveness.ABM Support: Assist in implementing and managing account-based marketing (ABM) strategies to target high-value accounts and drive personalized engagement.SEO and SEM: Collaborate with the SEO and SEM team to optimize content for search engines and manage paid search campaigns to drive qualified traffic.Budget Assistance: Support the management of the demand generation budget, ensuring efficient allocation of resources to maximize ROI.Content + Creative Collaboration: Partner closely with the content and creative teams to produce compelling, targeted materials that drive demand generation efforts and captivate our audience.Collaborate Cross-Functionally: Work with sales, product, and customer success teams to align demand generation efforts with their needs and ensure consistency across all channels.Vendor Coordination: Coordinate relationships with external vendors and agencies, including SEO agencies, ad networks, and marketing technology providers
