Demand Generation Specialist (Remote-LATAM)A Little Note From Your Team Leader
Welcome to TrackStreet! I'm pumped to find a dynamic and strategic Demand Generation Manager who embodies the spirit of teamwork, innovation, and a data-driven approach. This role is critical to our mission, acting as the engine that drives our pipeline and revenue growth. I'm looking for someone who thrives in a fast-paced environment, is passionate about creating impactful campaigns, and can leverage data to optimize performance. As a leader, I am dedicated to empowering my team members. Let's talk about what inspires you and where you want to grow. Together, we'll create impactful campaigns that resonate with our audience, and work towards reaching your own personal and professional goals while doing it!
Cheers,
-Dre, Director of Marketing
A Little About Our Marketing Team
Our marketing team is a dynamic group dedicated to driving growth and building brand awareness. We thrive on creativity, collaboration, and data-driven strategies. By working closely with revenue operations, sales, product, and customer success teams, we ensure our content aligns with our business objectives and delivers value to our customers.
What You Do
Develop Demand Generation Tactics: Partner with the Marketing Leader to support the creation and execution of demand generation tactics that align with business goals and drive pipeline growth.Campaign Execution: Assist in the design, implementation, and optimization of multi-channel demand generation campaigns, including email marketing, paid advertising, webinars, and events.Data-Driven Insights: Utilize data and analytics to measure campaign performance, track key metrics, and make data-informed decisions to improve future campaigns.Lead Nurturing: Develop and manage lead nurturing programs to move prospects through the buyer's journey, utilizing marketing automation and CRM tools. Including the ability to recognize buying signals, and evaluate campaign effectiveness.ABM Support: Assist in implementing and managing account-based marketing (ABM) strategies to target high-value accounts and drive personalized engagement.SEO and SEM: Collaborate with the SEO and SEM team to optimize content for search engines and manage paid search campaigns to drive qualified traffic.Budget Assistance: Support the management of the demand generation budget, ensuring efficient allocation of resources to maximize ROI.Content + Creative Collaboration: Partner closely with the content and creative teams to produce compelling, targeted materials that drive demand generation efforts and captivate our audience.Collaborate Cross-Functionally: Work with sales, product, and customer success teams to align demand generation efforts with their needs and ensure consistency across all channels.Vendor Coordination: Coordinate relationships with external vendors and agencies, including SEO agencies, ad networks, and marketing technology providers.Stay Updated: You are committed to continuous learning and improvement, staying updated with the latest marketing technologies and tactics to enhance demand generation strategies.Who You Are
Innovative + Creative Thinker: You bring fresh ideas to the table and are always looking for ways to improve demand generation efforts.Detail-Oriented: You have strong organizational skills and ensure campaigns are executed flawlessly.Analytical Mindset: You're extremely data-oriented, able to translate campaign results into business impact, and use data to inform decisions and improve performance.Collaborative: You thrive in a team environment and work well with cross-functional teams.Tech Forward: You leverage technology to help drive productivity and efficiency effectively, embrace automation and AI where appropriate.Results-Driven: You have a proven track record of driving pipeline growth and achieving measurable results.What You've Done
You have 3+ years of experience in demand generation, digital marketing, or a related field, preferably within a SaaS company.You have a strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey.You have successfully designed, executed, and optimized multi-channel demand generation campaigns that drive pipeline growth and revenue.You have experience in developing and managing lead nurturing programs, moving prospects through the buyer's journey effectivelyYou have a strong understanding of the tech and startup scene, staying updated with industry trends and best practices.You have experience and success in leveraging marketing automation tools, CRM systems, and other technologies to drive productivity and efficiency.What You Impact
As our Demand Generation Specialist, your work will have a significant impact on our company's visibility and growth. By executing effective demand generation strategies, you will drive engagement, generate leads, and contribute to our overall growth.
Who We Are
TrackStreet is a forward-thinking company committed to delivering exceptional solutions to our customers. TrackStreet is a cutting-edge SaaS platform that scrapes eCommerce data from over 165K+ websites daily, supporting over 995 brands worldwide. It specializes in protecting, authorizing, and optimizing eCommerce channels, efficiently driving profitable sales both online and offline by minimizing market frictions. With a global reach and a dedicated team, TrackStreet leverages patented technology alongside AI and automation to enhance brand integrity, foster customer relationships, boost sales, and improve profitability. Our culture is built on collaboration, innovation, and a dedication to excellence. We value each team member's contributions and are excited to welcome a talented Content Manager to help us tell our story and achieve our goals.
What We Offer You
Annualized Base Salary Range: $32,000 to $48,000 per yearFlexible PTOTake advantage of quarterly 'TrackStreet Refresh Days'Peer recognition programs and awardsOngoing learning opportunities with education reimbursementPaid maternity and paternity leaveWhat To Expect
Initial Phone Screening with HRMeeting with Director of MarketingMeeting with Rev Ops LeaderMeeting with Team (1.5 hour block, 30 min per team member)AssessmentFinal Decision
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