.Company DescriptionDr. Reddy's Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can't Wait.We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).'The Next and the New' is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency.Dr Reddy's maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.Job DescriptionDrive the LE discussion with Marketing during the forecasting cycle in Kinaxis.Review system generated statistical forecast, evaluate weekly/monthly sales patterns, discuss with sales team and finalize next 12 months forecast for all SKUs in Kinaxis.Ensure Sales OTIF levels by understanding/predicting demand and ensuring timely availability of stocks as per expected orders at CFAs.Master and Transactional data management in Kinaxis & SAP for Demand Planning and distribution.Back-end coordination with supply planning:Clearly communicate market requirements to supply planner, understand production plan and ensure optimum stocks to service all expected orders.Ensure minimum back orders.Understand technical challenges of product manufacturability (if any) and participate in resolving issues and ensure supplies.Product life cycle management:Understand mega brands current trend, position in the market, line extensions and requirements flow to back end and coordinate with CFTs for timely implementation