.At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers, and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.JOB PURPOSESupporting the Store Manager to drive category performance with supervision of sales team to ensure great customer experiences. Driving sales goal attainment and providing real-time performance coaching to drive the overall Burberry Experience and Burberry Behaviours.RESPONSIBILITIESLead sales associates to improve overall selling skills and close sales in order to achieve sales goals and KPIs.Work to drive sales for an assigned category including partnering with the Store Manager on sell-through, team training on assigned category.Lead a high performing customer facing and service orientated team. Coach and provide feedback to the team as necessary to ensure all customers serviced in the store are given the full Burberry Experience in line with brand strategies.Manage the customer flow to ensure the best possible service and that no client is left unattended. Set the pace and standard to deliver excellent service to customers.Drive partnership on the selling floor between sales associates, specialists, stock and operations team.Coach "in the moment" and after every transaction and client interaction, reach out to associates to talk through the successes and opportunities and ensure proper follow-through on follow up actions.Work closely with the Store Manager to develop and retain talented employees, by recognising and rewarding performance through monthly development plans and annual performance reviews.Lead the integration of new joiners to the business.Lead by example by delivering the Burberry Experience to customers when necessary.Partner with Store Manager and Training to take ownership of Burberry Experience training within the store. Use morning and weekly meetings to constantly reinforce key elements of the Burberry Experience through role-play, providing tips and talking through difficulties of individual associates.Resolve difficult customer issues and escalate to management when necessary.In absence of store management, responsible for processing post-void transactions, authorising promotional discounts and employee sales.Drive the digital experience in store and use digital resources to communicate whenever face-to-face is not possible