.**Responsibilities**:- **Google Analytics & GTM Management**:- Lead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).- Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.- Manage tags, triggers, and variables in GTM to capture the right data points for analysis.- Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).- **Data Analysis & Insights**:- Analyze website traffic, campaign performance, and user behavior to provide actionable insights.- Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.- Collaborate with marketing teams to refine strategies based on data insights and drive conversions.- Formulate and execute A/B tests, multivariate testing, and optimization analysis to recommend improvements.- **Reporting & Visualization**:- Create weekly, monthly, and ad-hoc reports to track digital marketing performance.- Partner with Marketing Analytics to provide advanced analysis of channel performance, attribution, customer journey, and ROI.- Build and maintain dashboards for stakeholders to monitor KPIs.- **Data Integrity & Tag Governance**:- Ensure the integrity and accuracy of data collected from multiple digital sources.- Conduct regular audits and troubleshoot any discrepancies in analytics tracking.- Work with development teams to ensure proper data layer implementation and tag deployment.- Maintain a governance structure around tag management, tracking standards, and data layer protocols.- **Cross-Functional Collaboration**:- Collaborate with marketing, UX, SEO, paid media, and development teams to optimize digital efforts.- Provide technical guidance on analytics tools and tracking strategies.- Communicate data findings and recommendations to stakeholders across the organization.**Qualifications/Experience*****- **Technical Expertise**:- Bachelor's degree in Marketing, Business, Data Science, or a related field.- 6+ years of experience in digital analytics, specifically with Google Analytics and Google Tag Manager.- Google Analytics and GTM certifications are a plus.- Strong understanding of GA4, Universal Analytics, and event-based tracking.- Proficiency in managing tags, triggers, and variables within GTM.- Experience with tracking complex conversion paths, e-commerce, or lead generation funnels.- Familiarity with additional tools like Google Data Studio, Tableau, Power BI, or similar data visualization platforms.- Knowledge of HTML, JavaScript, and CSS for tag troubleshooting and implementation.- **Analytical Skills**:- Strong data analysis skills with experience in segmentation, cohort analysis, and attribution modeling.- Advanced knowledge of key digital marketing channels (SEO, PPC, display, social media)