**About Us**:Pacific54 is a dynamic and growing company specializing in Digital Marketing. We are committed to delivering top-notch products/services to our clients and are looking for a talented Digital Marketing Analyst to join our team. This role is pivotal in driving our digital marketing strategy and helping us achieve our business goals.**Job Summary**:**Key Responsibilities**:- Analyze and interpret data from digital marketing channels, including but not limited to Google Tag Manager, Google Analytics, Looker, and Supermetrics, to identify trends and provide actionable insights.- Monitor and report on key performance indicators (KPIs) such as traffic, conversion rates, bounce rates, and ROI for all digital marketing efforts.- Develop and maintain dashboards and reports using Looker, Supermetrics, and Google Analytics to provide regular updates on campaign performance.- Conduct competitive analysis to identify industry trends and benchmarks.- Collaborate with the marketing team to develop data-driven strategies and optimize digital marketing campaigns.- Perform A/B testing and multivariate testing to identify the most effective marketing strategies.- Work closely with cross-functional teams, including content, design, and development, to ensure campaigns are effectively executed and optimized.- Identify opportunities for growth and improvement in digital marketing efforts based on data analysis.- Provide insights and recommendations for improving user experience, customer engagement, and conversion rates on the website and other digital platforms.- Stay up-to-date with the latest trends and best practices in digital marketing analytics.**Qualifications**:- 2-4 years of experience in digital marketing analytics or a similar role.- Proven experience with Looker, Supermetrics, and Google Analytics, GTM.- Strong analytical skills with the ability to interpret data and provide actionable insights.- Experience with A/B testing, multivariate testing, and other optimization techniques.- Excellent communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.- Strong attention to detail and ability to work in a fast-paced environment.- Knowledge of data visualization tools is a plus.- Google Analytics certification is a plus.**What We Offer**:- Competitive salary and benefits package.- Opportunities for professional development and career growth.- A collaborative and supportive work environment.- Flexible work arrangements and remote work options.- The chance to make a significant impact on the success of a growing company.