Digital Marketing Consultant- Marketing Cloud. Monterrey MXN 400,000 - 600,000 We know that great results are only achieved with a great team, that's why we look for talented and passionate people, with desire to grow professionally, and create a career path with us. If you are interested, follow the requirements for Digital Marketing Consultant - Marketing Cloud below:Role & Responsibilities:The analysis of customer needs in the unification and use of marketing platforms and systems to propose strategies to improve customer experience.Marketing and Advertising technologies and digital strategies.Configuration, monitoring and optimization of Google Ads campaigns (search and display), performance campaign.Analysis planning and development of new strategies focused on results.Analysis SEO, and implementation SEO On Page.Data analysis - Social media.Campaign structure, segmentation and A/B testing, lead scoring and lead nurturing.Support best practice business changes.Gather and analyze business requirements from customer, offering best solutions.Engage in pre-sales process when required, design the delivery of the CX solution.Configure CX tool accordingly with the customer business goals.Definition of functional scenarios with the technical team.Perform presentations/training about CX solutions when required.Essential Qualifications:Digital Business knowledge: Digital Marketing, Digital campaigns management and performance, Social Media, Online Commerce.Hands-on experience with CX tool - Marketing Cloud (SAP, Salesforce, Adobe, Semrush, Hubspot, and CRM).Experience using Salesforce Marketing Cloud.Building and customizing Journeys on Journey Builder.Creating and maintaining email campaigns with Email Studio.Configured and designed strategies with Audience Builder.Understanding and managing Einstein Components and recommendations with email.Advanced knowledge on Content Builder.Account Management Experience.Desirable Qualifications:Knowledge in other marketing technologies: Google Tag Manager, Search Console, Google Display, Meta: Facebook pixels.Bigo believes in diversity, and, for that reason, only evaluates the technical and behavioral aspects in their candidates. We encourage everybody to participate in our hiring processes, no matter their gender, age, ethnicity, religion, however they may identify themselves or conditions they may have. We do not allow any type of discrimination in our team.#J-18808-Ljbffr