.About UnlimitFounded in 2009, Unlimit is a global fintech company with 16 offices all over the world and more than 500 employees, that offers a large portfolio of financial services - from acquiring (payment processing) to banking as a service. Our mission is to be "ready for tomorrow" and to provide our customers with a sense of stability in the everchanging financial landscape and an opportunity to be prepared for whatever the tomorrow of business brings their way, so that while others observe, they can already take an advantage.About the job:We are seeking a Digital Marketing Lead with a strong focus on SEM and influencer marketing to drive our marketing efforts for our Unistore offering.Unistore is an innovative SaaS platform designed for SME entrepreneurs, empowering them to easily launch, manage, and scale their e-commerce businesses. We focus on delivering a user-centric experience, offering comprehensive payment solutions and integrated marketing tools, with the goal of transforming digital commerce for small and medium-sized businesses across Latin America.As Unistore's first marketing hire, you will have transitioned from a hands-on role and be accustomed to collaborating closely with in-house digital marketing specialists and Unistore's executive leadership.You should have experience in both B2B and B2C digital marketing and a solid understanding of the micro-SME landscape in Latin America. In this key role, you will be responsible for developing, executing, and optimizing our digital marketing strategies, with an emphasis on implementation to help us reach our first-year goal of 5,000 users.This position offers a unique opportunity to shape the marketing strategy for a growing e-commerce platform while working closely with the digital marketing team at Unistore's parent company, Unlimit.What You'll Do:Influencer Partnership Development: Identify, engage, and nurture relationships with key influencers and thought leaders within our target markets to amplify our brand's reach and credibility.Affiliate Program Management: Establish and oversee an affiliate marketing program, recruiting relevant partners and creating incentive structures that align with our growth objectives.Strategic Marketing Leadership: Devise and implement a holistic digital marketing strategy that incorporates influencer and affiliate marketing efforts, in alignment with Unistore's overarching business goals.Integrated Campaign Execution: Coordinate cross-channel marketing campaigns, integrating influencer and affiliate efforts with SEO, SEM, social media, and content marketing initiatives to drive cohesive brand messaging and user acquisition.Content Collaboration: Work closely with influencers and affiliates to co-create authentic, compelling content that resonates with our target audiences, driving engagement and conversions