BASIC FUNCTION:
Responsible for providing in-region local digital expertise and support to ensure optimal performance of digital investment in APAC region, and enable access to the multiple digital demand channels for the regional Growth and Field teams. This role is about providing expert digital advice, creating in-region co-ordination, project management and ensure successful optimisation of the digital channels to achieve the desired growth outcome. This role acts as the local point of first contact for digital questions from, and pro-active knowledge to, regional stakeholders. Working as part of the central ESI digital team, this role will build response to brief and own project management and performance outcomes in region.
This is both a pro-active and reactive role; working alongside each of the growth and field marketing leaders to ideate cut-through and leverage the available digital channels and technology to their fullest, as well as suggesting new ways to drive demand generation and/or nurture the prospects into and through our funnel.
The successful candidate will be a skilled project and process manager with an eye for metric measurement and monitoring, but with a solid and applied digital performance marketing understanding at their core. The candidate should be just at ease when required to roll up their sleeves and get things done and done quickly as they are in seeing the bigger picture and path to performance.
To succeed in this role, you will know how to navigate a large, global, and complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of 'owning the number'. You will have a strong track record across the digital B2B marketing mix in the support of demand generation, and activation, and be expert in bringing together different groups of people to deliver growth in the APAC region.
This position reports directly to the ESI Senior Director of Digital Demand but will work closely with the wider organisation and marketing teams, in particular the Field marketers for each country and the ESI Digital Demand Director.
ESSENTIAL RESPONSIBILITIES: In-region local point of first contact for digital questions and advice on digital channels and their use Working closely with the ESI Digital Demand Director to build and own APAC digital plan Work with Growth & Field marketers to deliver cost-effective and scalable digital support of regional plans through available digital channels Monitor and optimise the lead flow lifecycle generated from digital activation – from routing to nurturing and conversion Work with central digital demand team to ensure top of funnel demand is nurtured effectively through campaign cycle Work with Field & Growth teams on digital channel selection and post-campaign digital analysis for future improvements Work with marketing ops to build channel, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors Contribute to any corporate initiatives as needed. EXPERIENCE: Experience of managing the core digital demand channels (such as Paid and Organic Search, Paid Social Media, Content Syndication etc) required Knowledge of the HCM/HR/Payroll market would be a distinct advantage Knowledge of Eloqua/Marketing automation capabilities an advantage Extremely analytical and detail-oriented, with proven project management abilities Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders Requires logic and reasoning to identify strong opportunities in the win/loss and market data available Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes Proven track record of managing multiple projects on tight deadlines and driving meaningful results International business experience is a definite plus. Exposure to working in large, global organizations would be useful Results oriented, proactive and spirit of initiative Accuracy and attention to detail Excellent Teamwork skills Self-motivating and driven to make an impact GENERAL SKILLS AND QUALIFICATIONS: Excellent technical, oral, and written communication skills required. Ability to build strong individual and team relationships and manage multiple programs concurrently. Good attention to detail skills. Ability to problem solve, multi-task and meet deadlines. Work independently and interact with various levels of management. Ability to function in a flexible, constantly changing environment essential. Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities. Exceptional ability to translate business requirements into high-level and detailed functional specifications. Effectively plans, coordinates and prioritizes work efforts of multiple groups. Ability to work at a detailed level while maintaining the big picture of the overall system design. Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate Anticipates, identifies, and resolves problems in a timely manner. Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up. Ability to communicate effectively with both business and technical staff and convey complex ideas.
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