.SCOPEThe Digital Marketing Manager is responsible for initiating and implementing marketing strategies to promote revenue growth and generation in the resort's continuing effort to deliver outstanding guest service and financial profitability. Strategically activate key marketing messages and promotions across both print and digital platforms, including website (brand and third-party), email, paid search, SEO, display, mobile and social to drive awareness and grow e-commerce revenue. This is a property-based position at the Rosewood Mandarina, Riviera Nayarit.DUTIES AND RESPONSIBILITIESDevelop and execute marketing strategies that align with the hotel's business goal with collaboration from Director of Sales and Marketing. This includes managing campaigns across various digital channels including email, search engines and display advertising for B2B and B2C marketing initiatives.Manage Paid Marketing agency with assistance from DOSM for all paid campaigns in areas of Paid Search, Meta, Programmatic, Display, and Paid Social. Maximize investment and report on performance of digital marketing campaigns and assess performance against key KPIs for the hotel.Manage website updates and content on rosewoodhotels.Com, including copy, photography, landing page updates and overall UX/UI, working closely with property team while ensuring brand alignment.Create email marketing campaigns for the hotel and relevant outlets. This includes developing messaging and creative content that supports business needs and aligns with the brand identity, determining overall strategy for targeting/segmentation and measurement.Collaborate with cross-functional teams and agency partners to stay up to date with emerging digital trends and technologies, as well as best practices that will complement the hotel's goals of driving revenue and navigating challenges with demand.Responsible for proposing and implementing marketing strategies to promote revenue growth.Act as the lead on Rosewood Elite website, ensuring all information, promotions and photography are accurate and refreshed bi-monthly.Ensure resort photography is up to date across all platforms and that it adheres to Rosewood's visual identity standards. Collaborate and support with Director of Communications and Marketing on property photoshoots.Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites.Act as the lead contact with the Corporate Digital Marketing & eCommerce team for Rosewood Mandarina.Develop and maintain knowledge of market trends, competition and customers.Contribute to the annual marketing plans and budget process, and maintain expenses within the budgeted guidelines.Maintain a respectful working relationship with on-property colleagues and facilitate flow of communication.Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross marketing