.ResponsibilitiesWe are seeking a strategic Digital Marketing Manager with extensive digital strategy experience to join our Brand Team. As the Digital Marketing Manager, you will be responsible for crafting and implementing digital marketing strategies that enhance our digital presence, drive engagement, and increase our brand presence. You will lead a team of savvy digital experts, responsible for website management, analytics, social media, and marketing efforts.Responsibilities:The Digital Marketing Manager will serve as the leader for all digital marketing work, ensuring work is highly strategic, on brand, and delivering intended results. This includes championing, upholding and implementing our corporate digital strategies, developing and upholding web governance and partnering with key stakeholders in IT to plan and complete work. As a team lead, this role also includes a deep focus on building a team, coaching team members to deliver their best work, and providing forward-thinking digital ideas for the company. While the Digital Marketing Manager will manage a team, they will also spend approximately 20-30% of time working as an individual contributor; developing timelines, strategic plans, governance models, campaigns and more. The Digital Marketing Manager is expected to proactively pitch new ideas that stretch status quo and must be willing to teach by example in a wide variety of situations.Primary Responsibilities
- Oversees the planning, development, and execution of digital marketing strategies across the enterprise.
- Team lead for digital marketing team, encompassing web, social media, SEO, Analytics, and collaboration on Lead Generation responsibilities.
- Major focus area: Eastman's digital footprint across multiple web properties and social media.
- Develops a comprehensive strategy and roadmaps for major website projects, ensuring goals are met and collaborating with the established cross-functional project team.
- Develops corporate social media strategies in collaboration with social media manager.
- Designs processes and workflows for executing against business goals.
- Works with each account and business marketing team to optimize integrated marketing communications plans for digital marketing.
- Uses multiple data sources (web metrics, user journeys and testing) to deliver the right interaction at the right time in the right channel.
- Establishes a set of key metrics, dashboards and reporting strategy for our digital efforts to ensure we are measuring success for campaigns, web properties, social, etc.Team Leadership Responsibilities:
- Foster a team-based, growth-oriented, learning mindset within the team where all direct reports feel supported and are able to thrive.
- Work with team members to manage individual workloads, provide training and coaching on agile methodology, and help ensure work is delivered effectively
