.Our client is a rapidly expanding digital health platform focused on providing personalized healthcare solutions directly to consumers. The platform integrates seamlessly with Shopify, offering users a comprehensive experience from product discovery to post-purchase care. They are seeking a strategic and experienced Digital Marketing Manager to spearhead their marketing efforts, manage external partnerships, and scale their brand to new heights.Location: Fully Remote (Work from Home), 9 AM - 5 PM ESTKey ResponsibilitiesAgency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn't. Recommend adjustments and optimizations to improve campaign effectiveness and ROI.Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer platforms to drive growth and customer acquisition.Shopify Management: Utilize Shopify experience to optimize the e-commerce platform, improving user experience and conversion rates.Creative Strategy and Branding: Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns. Ensure all marketing efforts reflect the brand's voice and identity.Copywriting: Apply copywriting skills to craft compelling messages that align with the brand's voice and objectives.Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges.Performance/KPI Tracking: Establish and monitor key performance indicators to assess the effectiveness of marketing strategies and initiatives.What Success Looks LikeEffective Agency Management: Successfully manage external partners to ensure cohesive and effective marketing efforts that drive growth.Platform Growth: Demonstrate significant growth in the direct-to-consumer platform, evidenced by increased traffic, conversions, and customer retention.Successful Lifecycle Campaigns: Launch and manage lifecycle email and SMS campaigns that lead to improved customer engagement and higher lifetime value.Innovative Branding: Introduce creative branding strategies that enhance the brand's market presence and resonate with the target audience.Required Skills and QualificationsExperience: 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms.Budget Management: Substantial experience managing multi-million-dollar marketing budgets.Global Brand Experience: Experience working with global brands and understanding diverse markets.Technical Skills: Proficiency in Shopify and lifecycle email/SMS marketing platforms
