Digital Marketing Specialist
About Neolytix
Neolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States.
Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.
Work with a company where your work can make a real impact!
We are a boutique company respected and ? by our clients providing no-nonsense advice on key issues that impact them.
4.7 ? on Google and 4.2 ? on Glassdoor with 80% of approval rating!
About the Role
Neolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them.
This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.
**Who you are**:
- You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted.
- Well versed in Organic SEO - Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.
- Advanced Content Management Skills - Trim non performing content, research KW and build new content calendar that meets customer targeting goals.
- You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance
- You are a savvy marketer and can wordsmith messaging for maximum impact
- You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
- You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation
- You are an expert in On Page, Off Page & Technical SEO
- You are familiar with website design and Wordpress CMS.
You have built and designed websites.
- You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)
- You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform
**What you will do**:
- Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
- Research & understand Target Market, customers, competitors specific to a service niche
- Build Buyer personas, define and own the content strategy for different sales funnels
- Own the Marketing Lead conversion goals for accounts assigned to you
- Client Servicing - Promptly respond and answer communication from clients
- Communicate and manage client satisfaction on the projects assigned to you
- Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
- Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools.
- Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution.
- Keep a Master checklist of all forms on website & document each sales funnel
- Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates
- Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition
- Setup 1 pillar page for each service Keyword
- Maximize Page authority on Pillar page via Internal Linking
- Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner
- Ensure Content Plan supplements your Competitive & KW research
- Publish a rolling Monthly Content Plan - Published last week of each month for next month)
- Ensure Content is published periodically and timely
- Work with Dev team to implement Spam Protection Measures to capture leads accurately
- Conduct random audit on site and pages to make sure site functionality is up
- Work with Dev team to implement site uptime and site formatting break monitors
- Bring thought leadership in building new strategies for meeting marketing goals
- Organize work with the team to help you achieve your goals in the most efficient manner
- Support special projects for cross sell, promotion and new service launch
**Skills and Knowledge, you should possess**:
- Graduate or a Post Graduate Degree in Business or Marketing Management
- Product Mindset - Constantly looking at ways to improve status quo in the next iteration
- Excellent Communication & Presentation Skills
- High Degree of proficiency in:
- Technical SEO - Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder, Attribution Models
- On Page SEO - KW, Meta Snippets, Schema's, Yoast or other WP plugins
- Influencer Marketing and Back Link Building
- Websi