.Digital Marketing SpecialistAbout NeolytixNeolytix is a boutique Consulting and Management Services Organization that works with small & medium-sized healthcare providers across the United States. Our portfolio of services caters to micro verticals and is built on the expertise we have developed in enabling these practices.Work with a company where your work can make a real impact!We are a boutique company respected and ? by our clients providing no-nonsense advice on key issues that impact them.4.7 ? on Google and 4.2 ? on Glassdoor with 80% of approval rating!About the RoleNeolytix is looking for a Digital Marketing professional experienced in Organic SEO, who has a product mindset to growing businesses and creating value for the brand portfolio assigned to them. This is a fully remote, individual contributor role with significant performance incentives on top of a base salary.**Who you are**:- You possess a robust understanding of Digital Marketing strategy, Competitive research and Funnel management mapped to Customer Persona being targeted.- Well versed in Organic SEO - Building traffic and funnels, conversion metrics, customer targeting, building measures in GA, attribution models etc.- Advanced Content Management Skills - Trim non performing content, research KW and build new content calendar that meets customer targeting goals.- You are familiar with setting up KPI tracking using attribution models, UTM Campaign manager and managing digital marketing performance- You are a savvy marketer and can wordsmith messaging for maximum impact- You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas- You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation- You are an expert in On Page, Off Page & Technical SEO- You are familiar with website design and Wordpress CMS. You have built and designed websites