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Digital Marketing Specialist

Detalles de la oferta

.**About Alexa Translations**:Alexa Translations provides top-tier translation services to the world's largest and most prestigious legal, financial, and securities sectors. Thanks to our best-in-class A.I. technology, we can deliver unmatched speed and quality. If that wasn't enough, our team of highly specialized linguistic experts have a solid reputation built on two decades of award-winning client service.Today, our small but mighty marketing team is tasked with supercharging the growth of Alexa Translations. So, if you are growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you!**What Will You Do?**- Develop and deliver demand generation campaigns.- Manage and optimize paid media channels, including LinkedIn Advertising, Google Ads, and other media dollars focused on performance into the lead funnel and general brand awareness.- Execute and optimize search marketing strategies, encompassing PPC campaigns, keyword planning, and leveraging SEM & SEO for growth.- Collect and report on key performance metrics (organic and paid), such as new user acquisition, retention, bounce and exit rates, ROAS, LTV, funnel efficiency, CAC, etc.- Identify opportunities, prioritize projects, design experiments, draft copy, develop campaign strategies, oversee execution, and analyze results.- Create, measure, test, and optimize landing pages for conversion.- Collaborate closely with our visual designer on creative development and testing.- Create and manage dashboards for the optimization of campaigns.- Oversee broad marketing lead funnel management and reporting, tracking metrics like volume and quality of MQLs, MQL-to-SQL conversion rates, and overall ROI.- Work closely with sales to drive the health and velocity of the sales pipeline, responding with growth marketing programs to enhance lead quality and quantity.- Map user journeys and understand user behavior to optimize global performance.- Conduct UX and conversion optimization audits.**What We Are Looking For - Industry & Background**:- Experience in Legal, Financial, and Securities sectors is a plus, but any background with proven growth marketing success is welcome.- Solid understanding of B2B SaaS marketing.- Experience in a high-growth start-up environment is highly valued.**A Bit About You - You Bring 3-5 Years Experience In The Following**:- Demonstrated track record of converting ad-buys and SEO efforts into revenue.- Expertise in lead acquisition programs, including funnel optimization and lead scoring.- Skilled in developing and refining lead nurturing campaigns to engage and nurture leads throughout the sales cycle.- Experience orchestrating account-based marketing (ABM) programs to drive pipeline.- Knowledge of CRM principles and lifecycle marketing strategies (e.G., customer journey, acquisition, conversion, loyalty, engagement, retention, and attribution models)


Salario Nominal: A convenir

Fuente: Jobtome_Ppc

Requisitos

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