Job Description:DIGITAL MARKETING SPECIALISTDo you like creating marketing campaigns that captivate the audience and produce tangible results?
Are you a lead generation and lead nurturing guru?
Does optimization of digital strategies sound like a good challenge?
Then this is your chance!
ESAB's North American MarCom team is looking for an energetic and talented digital marketer to add to the crew!Position overview:At ESAB we're passionate about creating impactful communication that produces tangible results, while adding value to our customers.
We're now looking for an experienced digital marketer to help taking our digital strategies & tactics to the next level.Main responsibilities:Required qualifications:- 5+ years digital marketing experience- Bachelor's degree in marketing or related field (or equivalent experience).- 3+ years' experience in Online Lead Generation & Lead Nurturing; Marketing Automation; Analytics and KPIs setting, monitoring & optimizationAdditional qualifications:- In-depth knowledge of/experience with:- Marketing automation software (preferably Hubspot)- Social media platforms, including Facebook, Instagram, LinkedIn, YouTube, Twitter, and others (content curation and content optimization, ads, targeting, analytics)- Content marketing (creating content that converts)- Diverse analytics platforms (Google analytics, Facebook / Instagram / LinkedIn / YouTube insights)- Managing complex digital projects from beginning to end- Good understanding of/experience with:- CRM tools (preferably MS Dynamics)- SEO research and SEO optimization (including tools like SEO rush or similar)- SEM, including paid search campaigns, display and video ads- Understanding of eCommerce-focused marketing is highly desirable- Understanding of diverse target audiences and customer insights, experience using survey software for capturing end-user insights is desirable- Curiosity and creativity to find solutions to challenges, data-driven approach to proposals, strong analytical mindset- Independent thinker who can develop ideas from scratch into a proposal, backed up by data/experiments- Team player with strong leadership skills to collaborate with extended ESAB team and outside partners for content generation, campaign assets development- Strong project management skills